about consumption

there's nothing wrong with a desire to buy something. it's just a dream, a resource which can give you a lot. you spend your money and this thing works itself. consumption  within reasonable limits is not a point of low self-esteem, consumption just helps to make it work.

captain O. says, that different people spend different money

that's why i don't understand why people can't stand Apple consumers - it isn't an addiction of bunch of idiots all over the world who enjoy colors and bitten fruits (like i do myself with macbook, imac, ipod and iphone :D)

it's just a genius work of creators, developers and sales/marketing managers of the company.

sale is pure art.
consumer doesn't make a choice - they decide what consumer should buy